Has it really been three months since I've blogged? Bad me.
To make up for it, I've done some good this week. I helped a few local non-profit organizations through Pepsi's acclaimed cause branding campaign, Pepsi Refresh Project.
It's a simple campaign really and anyone can get involved. Non-profits register grant requests on the Web site and consumers vote for their favorite projects. Projects with the most votes are awarded grants. It's a lot like SONIC's Limeades for Learning program, but I'll comment on that initiative in another post.
Categories of grant requests include Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. I voted for two projects: The Empty Box Collaboration, who aims to reduce landfill use by making recycling easier for consumers and the Boys and Girls Clubs of Schenectady, N.Y. who is looking to build an outdoor recreation facility.
There are thousands of excellent community organization who need funding to continue their good works. Pepsi has done an outstanding job of making it easy for consumers to be more involved and help make a difference. Vote today!
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