Beginning an Employee Community Engagement Program

I just discovered this great video fromChris Jarvis of 3BL Media.  I admire Chris and his network of companies for promoting ways in which individuals, corporations, employees and communities can participate in efforts to improve society.

 

 

This video clip discusses employee engagement programs and references the book Made to Stick by Chip Heath and Dan Heath.  Through storytelling, you have an opportunity to promote your good works by integrating content that's relevant and meaningful to others.  A story that speaks to them, and encourages them to take action.  Chris also mentions using social media as a platform to spark dialog, build trust and engage employees to rally behind a cause issue that is important to them. 

Check it out.  Let me know what employee engagement programs you offer and how your most important asset - employees - can help make a difference.