Cone, LLC just released a new study on cause marketing. Their findings suggest that consumers are still looking to companies to support the causes and issues that are relevant to them. In fact, 83% expect companies to provide more ways in which they can participate through products, services, and volunteering. This especially true for Moms and Millennials.
Check out the video below featuring Alison DaSilva with Cone. I recently met with Alison at the Cause Marketing Forum and always enjoy learning more from her and her company. Cone, Barkley and GoodCo Marketing are just a few agencies that offer great resources on the subject of cause, corporate responsibility and community involvement.
What do you think? Does cause marketing still have a place in today's corporate strategy? I certainly believe so.
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